Recycling Vs Upcycling
Ok, we all know what recycling is, right?
To review, recycling is processing used materials into new products.
However, most recycling involves converting or extracting useful materials from a waste product and that process can be gnarly.
Meet the more evolved cousin of recycling; upcycling.
Upcycling is the process of re-purposing waste materials into new and creative products.
In most instances, the original waste material is reformed or melded to construct a product that is an innovative expression of the upcyclist’s imagination—some call it art.
Where do you buy the billboards?
There's a company that installs them and takes them down from the structures.
There is another company that goes around and buys them from those companies.
Primarily old billboards are used as tarps on farmland.
When you're driving through farm country and you see grain and other crops of with tarps over them—nine times out of ten it's a billboard that's inside out.
PVC can't be broken down. You can't recycle PVC. You can throw it away or you can re-purpose it, those are your two options.
Billboards will sit in a landfill for maybe a million years.
It seemed like the perfect choice—lucky for us, it makes a really good bag too.
Why did Wave Tribe decide to manufacture boardbags in California?
Most of all it's the transportation footprint that keeps me up at night.
It's 10,069 kilometers from Asia to California. That's a long way from point A to point B.
I don't like the fact that the ocean is being used either, the ocean was made for surfing, not for transporting.
I first thought about manufacturing our eco surf products in California when the 'buy local campaign' started to gain momentum in organic food circles.
There is no reason we shouldn't attempt to apply the same 'buy local' vision for all of our surf consumables—this is what has made the Etsy movement so appealing—real people making real products right in our backyard.
We are just starting to explore these options at Wave Tribe—but more than explore we are acting.
Wave Tribe is proud to report that we are now producing several of our bag styles in California and it sure feels great to support local businesses and substantially decrease our transportation footprint by more than 10,000 kilometers.
But what feels even better is to know that our bags are being made in partnership with fellow surfers, people who share a similar vision and stoke for life.